Privacy & Cookies Policy

Last updated: 30 September 2026

This policy explains how Motor Bros uses the personal information you give us when you use this website, contact us, ask about finance, ask for a valuation, or buy or sell a car with us. It also explains the cookies the website uses and the rights you have under UK data protection law, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).

1. Who we are

Motor Bros is the “controller” of your personal information. This means we decide how and why it is used, and we are responsible for looking after it.

Business: Motor Bros
Address: Effingham Street, Sheffield, S4 7YP
Email: Email us
Telephone: 0114 4000 435

If you have any questions about this policy or how we use your information, please contact us using the details above.

2. The information we collect

Information you give us through our website forms

Contact form: your first and last name, email address, telephone number (optional) and your message.
Finance enquiry form: your full name, email address, contact number, and if you choose to tell us, the deposit you have in mind, your monthly budget and a message.
Sell your car (valuation) form: your name, telephone number and email address, and details of your vehicle: registration, make, model, year, mileage and any notes you add.

Please don’t include sensitive information (such as health details or bank details) in your message. We don’t need it to answer your enquiry.

Information you give us in other ways

When you phone us, email us, message us on WhatsApp or Instagram, or visit us by appointment, we may record your name, contact details and what you tell us about the car you’re interested in.

If you buy a car from us, sell a car to us or part-exchange a vehicle, we will also collect what we need to complete the sale. This can include your home address, proof of identity (for example a driving licence), payment details and the vehicle’s documents, such as the V5C logbook and service history.

Information collected automatically

When you send a form, your device’s IP address is checked briefly to stop spam and abuse (no more than 10 submissions in 10 minutes). We don’t save your IP address with your enquiry, and this check is cleared from memory within about 15 minutes.

Like every website, our hosting provider automatically keeps short-term technical logs of visits (such as IP address, browser type, the page requested and the time). These are used to keep the website running and secure. We don’t use analytics or advertising tracking on this website.

3. How we use your information and our lawful basis

UK data protection law says we must have a lawful basis for using your information. We use it for these purposes:

To reply to your enquiry about a car, a viewing, a valuation or anything else. Lawful basis: taking steps at your request before entering into a contract, and our legitimate interest in responding to people who contact us.
To value your vehicle and make you an offer. Lawful basis: taking steps at your request before entering into a contract.
To help you find finance (see section 4). Lawful basis: taking steps at your request before entering into a contract.
To sell you a vehicle, or buy one from you, including paperwork, handover, registering the change of keeper with the DVLA and any after-sales support. Lawful basis: performance of a contract.
To meet our legal obligations, for example keeping sales and accounting records for HMRC, consumer law obligations, and responding to lawful requests from the police or other authorities. Lawful basis: legal obligation.
To prevent fraud and keep our website secure, including spam protection on our forms. Lawful basis: our legitimate interests in protecting our business and our customers.
To deal with complaints or legal claims. Lawful basis: our legitimate interests, or legal obligation where it applies.

Where we rely on legitimate interests, we have considered your rights and only use your information in ways you would reasonably expect.

4. Finance enquiries

Motor Bros does not lend money. If you ask us about finance, we will, with your agreement, pass the details you give us to one or more of the finance brokers or lenders we work with, so they can find finance options for you.

Those brokers and lenders will use your information under their own privacy notices, which they will give you. To decide whether to offer you finance, they are likely to ask you for more information, such as your address history, date of birth, employment and income. They will also carry out searches with credit reference agencies (Experian, Equifax and TransUnion). A full application usually leaves a record on your credit file, which other lenders can see. You can find out more about how credit reference agencies use your information in the Credit Reference Agency Information Notice (CRAIN).

Finance is subject to status, is not guaranteed, and is only available to people aged 18 or over.

5. Marketing

We only use your details to deal with your enquiry or purchase. We will not send you marketing emails or messages unless you have asked us to. If you do agree to hear from us, you can opt out at any time by replying “stop”, by emailing us, or by telling us in person. We never sell your personal information.

6. Who we share your information with

We only share your information when we need to, and only what is needed:

Our website host (Render Services, Inc.), which stores our website and the enquiries sent through it.
Our email providers (Google and Microsoft), because enquiries sent through the website are forwarded to our email inbox.
Finance brokers and lenders, if you ask us about finance (see section 4).
The DVLA, to record a change of keeper when a vehicle is bought or sold.
Warranty, insurance or vehicle-history providers, if you take up a product they provide or we need to check a vehicle.
Our accountants and professional advisers, and HMRC, where needed for our records and tax.
The police, courts or other authorities, where the law requires it or to prevent fraud or crime.

Our vehicle listings also appear on Auto Trader. If you contact us through Auto Trader, Auto Trader’s own privacy policy applies to what you send them.

7. Transfers outside the UK

Some of our service providers (such as our website host and email providers) store or process information in the United States. When this happens, we make sure your information is protected as UK law requires: either the provider is certified under the UK Extension to the EU–US Data Privacy Framework, or the transfer is covered by approved contract terms such as the UK International Data Transfer Addendum.

8. How long we keep your information

Enquiries that don’t lead to a sale (contact, finance and valuation forms, calls and messages): up to 12 months from your last contact with us, then deleted.
Records of vehicle sales and purchases (invoices, sale documents and related correspondence): 6 years from the end of the financial year of the sale, to meet tax law and to deal with any warranty or legal claims.
Technical logs held by our website host: a short period set by the host, usually no more than a few weeks.

We may keep information for longer if we need it to deal with a complaint or legal claim.

9. Cookies and similar technologies

Cookies are small files stored on your device. Our website only uses cookies and storage that are needed for it to work, so we don’t ask for your consent for them. We don’t use any advertising or analytics cookies.

Name	Type	What it does	How long
mb_intro_seen	Cookie	Remembers you’ve already seen the welcome animation on this visit, so it isn’t shown again.	Until you close your browser
mb-theme	Local storage	Remembers the site’s colour scheme (light or dark) so pages display correctly.	Until you clear your browser data
mb_admin	Cookie	Keeps Motor Bros staff signed in to the website’s admin area. Not set for visitors.	12 hours

Content from other websites

Some parts of our website load content from other companies. When this happens, your browser connects to them directly and shares your IP address, which they need to send the content to you:

Google Fonts, for the typefaces used on the site.
Google Maps, the map on our Contact page. Google may set its own cookies when the map loads. See Google’s privacy policy.
Auto Trader, which hosts the photos of our vehicles.
Pexels and Unsplash, which host some of the photos and video on our pages.

Links to Instagram, WhatsApp and Google take you to those services, and their own privacy policies apply once you are there.

You can block or delete cookies in your browser settings. Blocking the cookies listed above won’t stop the website from working, though the welcome animation may play on every visit.

10. How we keep your information safe

Our website uses an encrypted (HTTPS) connection, so information you send through our forms is protected in transit. Access to enquiries is limited to Motor Bros staff through a password-protected admin area. We only work with service providers that protect personal information properly.

11. Your rights

Under UK data protection law you have the right to:

Access: ask for a copy of the personal information we hold about you.
Rectification: ask us to correct information that is wrong or incomplete.
Erasure: ask us to delete your information where we no longer have a good reason to keep it.
Restriction: ask us to limit how we use your information in some circumstances.
Objection: object to us using your information on the basis of legitimate interests, and to any direct marketing at any time.
Data portability: ask us to send information you gave us to you, or to another organisation, in a common electronic format.
Withdraw consent: where we rely on your consent, you can withdraw it at any time.

To use any of these rights, contact us using the details in section 1. There is normally no charge, and we will reply within one month. We may ask you to confirm your identity before we act on your request.

12. Complaints

If you are unhappy with how we have used your information, please tell us first, using the details in section 1, so we can try to put things right. We will acknowledge your complaint within 30 days and let you know the outcome without undue delay.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator:

Website: ico.org.uk/make-a-complaint
Helpline: 0303 123 1113
Post: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

13. Changes to this policy

We may update this policy from time to time, for example if we change how we handle information or the law changes. The latest version will always be on this page, with the date it was last updated at the top.